The increase in prescription drug abuse is fueling a rise in heroin addiction, NBC News reports. A growing number of young people who start abusing expensive prescription drugs are switching to heroin, which is cheaper and easier to buy.

Prescription pain pills cost $20 to $60, while heroin costs $3 to $10 a bag. Many young people who use heroin start off snorting the drug, and within weeks, most start shooting up, according to the news report.

“Kids in the city know not to touch it, but the message never got out to the suburbs,” said Chicago Police Capt. John Roberts, whose son died of a heroin overdose. He founded the Heroin Epidemic Relief Organization to help other families deal with teen heroin use.

In 2009, the most recent year for which national data is available, 510 young adults, ages 15 to 24, died of a heroin overdose, up from 198 in 1999. Almost 90 percent of teens who are addicted to heroin are white.

“It’s hard to talk about the heroin problem without talking about the prescription drug problem,” said Rafael Lemaitre, of the White House Office of National Drug Control Policy.

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