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NCADD In the News
This Letter to the Editor written by NCADD President, Stacia Murphy, appeared in USA Today on Wednesday, March 27, 2002.
NBC'S CALL ON LIQUOR ADS
IS RIGHT MESSAGE
It was gratifying to read that NBC has decided not to pursue its plan to run hard liquor ads on network television ("After criticism, NBC calls off liquor ads," by Theresa Howard, 3/21/02).
As one of the voices that was raised in opposition to the plan, the National Council on Alcoholism and Drug Dependence salutes NBC for listening to reason, and hopes that others, too, are listening, for America's youth are still being bombarded with beer and wine advertisements on television, in print, and through the airwaves.
Alcoholism is a major health issue in America, and while it is good to know that NBC will not be moving forward with its advertising plan at this time, there is still a lot of work to be done to bolster public awareness that beer and wine can be just as devastating as hard liquor.
As noted in the article, the beer industry argues that advertising standards for liquor should be stricter than those for beer. But in real life, would you care one bit whether a drunken teenager behind the wheel of a car was drunk on liquor or just beer?
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Stacia Murphy, President
National Council on Alcoholism
and Drug Dependence
New York, N.Y. |
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For additional information on this letter to the editor, contact the director of communications at communications@ncadd.org.
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National Council on Alcoholism and Drug Dependence, Inc.
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244 East 58th Street, 4th Floor, New York, NY 10022
phone: 212/269-7797 fax: 212/269-7510
email: national@ncadd.org http://www.ncadd.org
HOPE LINE: 800/NCA-CALL (24-hour Affiliate referral)
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