Matthew Bousquette
President
Boys/Entertainment
MATTEL, INC.
333 Continental Boulevard
El Segundo, CA     90245-5012

Dear Mr. Bousquette:

A grandmother recently wrote to us to express her concern 
about the Anheuser-Busch Tractor Trailer Collection now 
available through Matchbox.  While she understood that you
were targeting the adult collectible market with this product, 
she asked us "Why can't Matchbox stay Matchbox (for kids)?"

The National Council on Alcoholism and Drug Dependence, Inc. 
shares her dismay, particularly because your association with
the DARE program indicates to us that you are concerned about
the threat that drugs pose to children.  Yet alcohol--and beer
in particular--remains the number-one drug problem for young 
people in our country, as you can see from the enclosed fact
sheet.

Your association with Anheuser-Busch is disturbing for another
less obvious reason.  Put yourself in the shoes of a child who
knows that his or her father drinks too much.  Imagine the 
betrayal the child feels when Daddy's new toy turns out to be a 
truck that has been responsible for delivering so much misery 
into his or her life.

Anheuser-Busch already spends millions of dollars advertising 
their product without ever acknowledging the devastation it 
causes among American families.  By allowing the company to 
hijack the Matchbox brand for similar purposes, you are 
contributing to an environment that makes drinking seem harmless.

Sincerely,


Stacia Murphy
President

cc:	Ned Mansour, President<
	MATTEL, INC.