Beer Institute Announces New Guidelines That Promote Consumer Choice And Transparency

Beer Institute Announces New Guidelines That Promote Consumer Choice And Transparency
Anheuser-Busch, MillerCoors, HeinekenUSA, Constellation Brands Beer Division and others agree to Voluntary Disclosure Initiative The Beer Institute today announced a new initiative to encourage its member companies to display specific consumer information on products, packaging or websites. The Brewers' Voluntary Disclosure Initiative is an important new approach by which beer companies will voluntarily include a serving facts statement on their products, as well as disclose ingredients on either the label or secondary packaging via a list of ingredients, a reference to a website with the information or through a QR code. Participating brewers and importers will voluntarily list calories, carbohydrates, protein, fat and alcohol by volume on their beer products by including a serving facts statement consistent with the Alcohol and Tobacco Tax Trade Bureau (TTB) ruling 2013-2. In addition, they will provide freshness dating, and disclose ingredients via a list, a reference to a website with the information, or...
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