With smokers experiencing a number of triggers to use at popular retail locations, the federal government has decided to fight back on the same playing field.
The Food and Drug Administration (FDA) announced that its “Every Try Counts” campaign will display at convenience stores and gas stations a number of messages encouraging smokers to quit.
The two-year campaign, which will launch in 35 U.S. markets in January, will try to capitalize on research showing that smokers who have previously tried to quit are more likely to try again. One of the campaign's print advertisements reads, “You Didn't Fail at Quitting. You Just Haven't Finished the Process.”
The FDA and the National Cancer Institute have partnered to establish an Every Try Counts website that offers consumers tips on quitting and words of encouragement, as well as a mobile app to track triggers and information on access to coaching assistance.